Google guidelines on mobile search engine optimisation

Google has recently published guidelines on mobile search engine optimisation, which can be summarised as follows:

1. Configuring mobile sites so that they can be indexed accurately
2. Verifying that your mobile site is indexed by Google
3. Verifying that Google can recognize your mobile URLs
4. Redirect mobile users to the mobile version of the site (by switching content based on User-agent)

See pages 24-27 of the recently updated version of Google's SEO Starter Guide for the detail: http://is.gd/fLMi2

Best Practice Guidelines / Disciplines for Page and Meta Information Content

Best Practice Guidelines / Disciplines for Page and Meta Information Content

Best Practice Guidelines

Make all content 100% compliant (or as near as technically possible) with latest Google SEO guidelines : http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf ). The requirements can be summarised as follows:

1. Improve the structure of your URLs by creating descriptive categories and file names for all of the documents on the website.
2. Make the site easy for humans to navigate.

Disciplines for Page and Meta Information Content
 Meta titles to be no longer than 60 characters, unique and descriptive of page content.
 Use heading tags (e.g. h1) appropriately. Each page's 'on page' page title to be an h1.
Interlink pages on the site using contextual links - links embedded into textual content, like a sentence or paragraph (like on Wikipedia).

 Make each "meta description" tag unique and the maximum meta description length should be 150 characters. The minimum meta description length should be 15 characters.
 Write descriptive link anchor text.
 Optimise use of images by creating descriptive distinct file names (e.g. thoroughbred_horse.jpg) and using "alt" attributes.
Do not use frames – see http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=34445 .