Best Practice Guidelines / Disciplines for Page and Meta Information Content
Best Practice Guidelines
Make all content 100% compliant (or as near as technically possible) with latest Google SEO guidelines : http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf ). The requirements can be summarised as follows:
1. Improve the structure of your URLs by creating descriptive categories and file names for all of the documents on the website.
2. Make the site easy for humans to navigate.
Disciplines for Page and Meta Information Content
Meta titles to be no longer than 60 characters, unique and descriptive of page content.
Use heading tags (e.g. h1) appropriately. Each page's 'on page' page title to be an h1.
Interlink pages on the site using contextual links - links embedded into textual content, like a sentence or paragraph (like on Wikipedia).
Make each "meta description" tag unique and the maximum meta description length should be 150 characters. The minimum meta description length should be 15 characters.
Write descriptive link anchor text.
Optimise use of images by creating descriptive distinct file names (e.g. thoroughbred_horse.jpg) and using "alt" attributes.
Do not use frames – see http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=34445 .